help us continue serving the millions of women and men with breast cancer who still need us every day. register for the 3-day now. (woman) it's just been an amazing, amazing journey. i love these people. ♪ and it's beautiful >> los altos, antioch, petaluma and all the bay area this is abc7 news. >> welcome back at 6:45. millions of americans are victims of identity theft every year. services that offer to protect you and your financial information seem like a good idea. >> are they worth the money? consumer reports has partnered with 7 on your side to investigate. michael finney is here. >> good morning. if you are concern about someone stealing your financial identity, you might be tempted to buy one of the many i.d. protection services being promoted. millions of americans have but is it worth your money? consumer reports analyzes this billion dollar industry. >> this woman gave extensive financial information to a mortgage counselor and began to doubt the company was legitimate. >> it was panic that, my gosh i gave them everything there is to know including my social security num